December 2025 • Real Startup Client
Loyva
Document Storage & E-Signature for Security Companies
Client: Loyva (Real Startup)
My Role
UX/UI Designer · Market Research, Journey Mapping, Empathy Mapping, Interaction Flow, Prototyping
Team
Mario Pinardi
Timeline & Status
12 Weeks · Client Presentation, December 2025
Case
Security companies manage 300–400+ active contracts with no purpose built solution, relying on generic tools that create compliance risk and block access to financing. Loyva is building the missing piece.
0.0 Startup overview.
A B2B software solution for seamless contract signing and document storage.
0.1 Homepage concept.
0.2 Sample UI components.
0.3 Contract timeline flow.
0.4 Secure vaulting page.
0.5 Illustration showcase.
Sizing the opportunity within the market.
1.0 TAM / SAM / SOM breakdown.
1.1 5-year revenue growth projection — IBISWorld data.
1.2 U.S. market landscape.
1.3 Competitive landscape.
Every existing tool was built for someone else.
DocuSign, SmartVault, Wolters Kluwer — none address the full contract lifecycle for security operations. Our problem statement defines the gap.
2.0 Brainstorming — problem definition.
Understanding the people behind the contracts.
3.0 Security operations director persona.
3.1 Customer journey map — Mike.
3.2 Empathy map — Mike.
From research to solution design.
5.0 Contract dashboard layout flow.
Interactive MVP — built in Figma.
Contract creation, e-signature, secure vault, and lender sharing — end to end.
4.0 Contract creation flow.
4.1 E-signature flow.
Presented to Loyva's founding team, December 2025.
Industry specialization wins. Design for the ecosystem, not just the user. Speed is the feature.
Skills Applied