Loyva: Contract Management for Security Companies
Skills Applied
My Design Process
Research & Discovery
Market analysis and competitive research to understand the security industry
User Understanding
Personas, empathy maps, and journey mapping to identify real needs
Validation
Surveys and interviews to test assumptions with real users
Solution Design
MVP wireframes and feature prioritization
The Challenge
How do we help 80,000+ security companies manage hundreds of contracts efficiently?
The Problem
Security companies manage 300-400+ contracts using paper filing or generic tools. This creates compliance risk, wastes 10+ hours/week, and blocks financing opportunities.
The Opportunity
$48B fragmented market with 71% controlled by thousands of regional players. Zero industry-specific solutions exist.
The Solution
Loyva: purpose-built platform with RMR contract templates, lender integration, and compliance features.
Key Deliverables
Market Opportunity Analysis
TAM/SAM/SOM: $48B market → $10M Year 5 target with realistic 3% penetration
Personas & Empathy Maps
Deep understanding of security company owners and their daily challenges
Customer Journey Map
5-stage journey from awareness to advocacy
Competitive Analysis
Why DocuSign and SmartVault don't serve this market
Survey & Interview Design
10-question survey for 50-100 security companies
MVP Wireframes
Core flows: contract creation, signing, and lender sharing
What I Learned
Industry Specialization Wins
71% of market controlled by thousands of small companies who need affordable, purpose-built tools
Ecosystem Matters
Design must account for lenders, regulators, and monitoring stations - not just direct users
Speed Over Features
Users want to find contracts in 30 seconds, not navigate 100 features
Presentation Highlights
Interested in Working Together?
I specialize in culturally-informed UX research and product design for startups and digital products